Advertising has become a very important issue in our lives. Mostly they are used to inform people about the newest products and make the sales go up. But, in newest technologies such as iPad, the users do not notice advertisements. People, who notice them, don’t react nor make a move to buy or even take a look at it. 49% of the tablet users notice the advertisements but do not click on them, 14% of them click and 7% buy from advertisements. It is similar in smart phones, too. The ineffectiveness of advertisement is another issue. People don’t like advertisement on any platform (tablets, smartphones, print, computers). 19% of the people don’t want advertisements in computers, 5% in tablets, 4% in smartphones, 18% print publications and 8% about the same on all. The interesting thing is that 46% of these people don’t like advertisements in general. As another option, some companies are trying to make advertisements feel like shopping for the users.
VN:F [1.9.7_1111]People Hate Advertisements,