Weak holiday sales of toys hurted Hasbro this year. The company announced that traditional toys were fighting with video games. “We have at this point in history, for the first time, more play available than there is demand,” said the CEO of the company Richard Gottlieb. Because most of the video games and apps are free, it effects the toy makers and their company.
Hasbro said that they earned 129.8 million and also added there was a 15 per cent fell. The company saw a decline in sales of their brands also in Barbie( the most sold toy ever) ,Hot Wheels and Fisher Price. The company said that the problem is in children nowadays who are given less unstructured play time. This means that they play more with electronic games and video games than barbies or hot wheels .
The fourtune of the toy makers are getting lower and the sucess of the video games are increasing every single day.
The company now thinks that the films like X-Men, Spider-Man and Captain America will all help selling toys. Also Star-Wars could market the company better with their characters.
Like toys, board games are having problems too. There is a decrease of board games because of electronical board games that kids can play with anywhere and anytime without a preperation.