Liselilerin Kaygısı: Yurt içi mi, yurt dışı mı?
After watching the “Fight Club” you can suddenly crave a Big Mac or a latte from Starbucks. This sudden desire is created by extremely talented commercialists. In the movie, if you watch closely, there are ads placed all over the motion picture but these ads aren’t thrown at our faces. Instead, they are placed in such a fashion that none of the viewers understand they are watching a one and a half hour commercial. After leaving the cinema, with ad placement in your self-conscious, you can find yourself in McDonalds.
In today’s world this ad placement profession has taken a new form. Now commercial companies are using social media to attract consumers. For example, instead of posting a billboard where a very famous celebrity consuming X product, commercial companies pay the very famous celebrity to post a picture of her consuming X product on her/his Instagram account. This way you do not consciously realize that this is a commercial and you think that that product must be very cool because a celebrity is drinking it.
With thousands of commercials we are exposed to, our brain starts to build up a firewall against the commercialized products and we start not to pay attention to them. But brilliant commercialists now found a way to insert their virus through this wall. They create a careful scenario where you cannot realize what you are seeing is a commercial. What’s more, they insert the virus even before the firewall is active.
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