Blackberry hasn’t crushed yet but soon it will. Although the Blackberry was built for business purposes, teenagers use it regularly. In addition, when BBM was spread to the whole world, Blackberry began to be sold in most stores.
According to youth, Blackberry enables life to become easier. But the latest news is not good. Due to the system, sales have decreased and the market share was greatly affected. Many customers switched their phones to Apple iPhones or Google Android devices. Thorsten Heins said that he isn’t satisfied with these results but he wants to solve these problems and he will try to fix the system. There aren’t any differences between the Blackberry and the Android devices. Analysts of the technology at Silicon Valley argue “RIM repeatedly made strategic decisions that were fundamentally wrong.” What does RIM actually mean? RIM stands for “Research In Motion,” the company that produces Blackberries.
It’s easy to forget that just a few years ago Blackberry was the premier smartphone on the market and a veritable status symbol. Today, the users of Apple come 71% of the US smartphone market. But the Blackberry market share stands at 17%, behind Apple and Android products. In addition, Blackberry sales decreased by 15% in Turkey. But Apple and Samsung have a sales rate of 75%.
As recently as 2009, the Blackberry maker was named by Fortune magazine one of the 100 fastest-growing companies in the world. Today, RIM’s stock price has collapsed. In fact while in 2008 Blackberry was selling 90%, today sales level is less than 10%.
