Al Jazeera has launched in America August 2013, and since then it has been losing viewers, going from 18000 to 13000 in five months. Normally this would be disturbing for any media, but Al Jazeera America does not care.
This is because, to them, in the short term it is enough to have a place in the American market.
However, the ultimate goal is to be able to affect the nation’s political and social discourse. They must eventually become self-sustaining. They have declarred that they were in this for the long term, and that there was a demand for a channel like them.