Is the traditional media as important and reliable as it used to be because of the new media? It’s obvious that media is important because it’s the source of information that people read every day. As time goes by, like everything else, the media is changing as well, splitting in two: Traditional Media, which is newspapers and broadcasts, and Digital Media, which is information that is gained by internet such as blogs etc. Are these two different media sources competing with each other or helping each other. I believe that these two are competing with each other because nowadays people don’t have much time to sit down and read a printed newspaper, instead they prefer to read it from internet. I think that in the future traditional media will not completely fade away but decrease.
Both traditional and new media is not reliable. In digital media, it is not always certain the validity of the information because it could be written by anyone. A channel in Spain called TVE showed in their program how the information that is gathered from digital media, such as internet news, is easily changeable. They showed this by changing some information in Wikipedia to show the untrustworthiness of the information from internet. This is a huge problem with the digital media, it is easily manipulative. On the other hand, even though the information written in traditional media is concocted by professional journalists, its reliability is still questionable because newspapers can only write articles which support the government and not be fair and objective. One of the positive sides of the digital media is its speed in delivering information. The current news is always on the digital media before they are in printed media. For example, there is news about an earthquake that happened at night. This news would be in the internet that night but it would be in the newspapers the day after. It is faster to search for information on digital media. To illustrate, if a person is looking for specific news, it is faster to search it from internet than look at it from newspapers. Another positive aspect of digital media is the possibility it gives for interaction. People can comment on the information, the author and the other readers can discuss about the topic.
I believe that the amount of people which use traditional media as an information source will decrease rapidly but it will not fade away because even though there are questions about its political reliability, it is definitely more accurate than some of the digital sources. According to 2008 survey of Pew Research Center for the People and Press, found out that in 2006 %40 of people read newspapers, %36 people listened radio for news. In 2008, %34 of people read newspaper and
%35 of people listened to radio news. Another survey of Pew Research Center for the People and Press shows that in 1998 %13 of people used internet for news, in 2008 %37 of people used internet for news. This research shows how the use of digital media is increasing and the use of traditional media is decreasing.
Traditional media earns money from people buying the newspaper and from advertising. The digital media earns money from donations, commercials and some of them earn money from subscribers. I believe that commercial interference and influence will not decrease or change for both media considering their incomes commercials are a huge part of their survival. They will not be able completely free themselves from political pressure as the government would want the media to publish information that would benefit them.
In conclusion, I believe that traditional media will lose its importance as the times goes by but it won’t vanish from people’s lives because people need both the traditional and the new media.